Membership Website•2025

LifeSciGrowth CASE

LifeSciGrowth needed a complete digital reset. The existing website suffered from structural UX issues, unclear navigation, and a fragmented user journey that limited both conversion performance and membership growth.

Deliverables

WordPress Development UX Restructure Zapier Automation Huddle Setup & Integration Membership Conversion Flow

We replaced the legacy implementation with a full WordPress rebuild, redesigning the information architecture, page hierarchy, and interaction flow to create a cleaner and more scalable foundation. Only the strongest parts of the original copy were retained.

To streamline operations beyond the front end, we implemented a Zapier-driven automation layer that provisions new member accounts inside Huddle. Our team also configured the Huddle environment to ensure consistency across onboarding, access management, and day-to-day platform use.

The result is a reliable end-to-end conversion journey: once a purchase is completed, users receive direct community access without manual intervention. This turns the website into an active commercial and onboarding system, not just a static presentation layer.